The 30-Day Challenge

Log every day.
Discover something real.

No budget targets. No bank connection. Just 30 days of honest logging — and one insight posted each week. Francis is free for life if you see it through.

Apply for the challenge See how it works →
The rules

Four things.
That's the whole challenge.

1
Log every transaction for 30 days
Tap or voice. Takes five seconds. No auto-sync, no shortcuts. Every purchase, every day.
2
Post one insight per week on TikTok
A screen share. 60 seconds. One real thing you noticed about your spending. No script required.
3
Tag #FrancisChallenge
So we can find you, follow along, and feature your story on this page when you finish.
4
Finish all 30 days
Complete the challenge and Francis is yours forever. No subscription. No catch.
What you get

Founding member.
Free for life.

This isn't a discount or a promo code. Finish the challenge and you never pay for Francis again.

From the founder
A
Alex Marcus
Founder, Francis

"I've kept my numbers every day for eight years. It started as a discipline and became something I genuinely look forward to. Francis is the app I wished existed. I'm doing the challenge publicly so you can see exactly what I see."

Challenge stories

This wall fills as challengers post. The founder goes first.

Founder
Day 1: Why I built Francis and what I'm tracking this month
Your story here
Your story here
Your story here

First cohort opens soon. ~20 spots. Applications reviewed personally.

30
days to build a habit that sticks
~20
spots in the founding cohort
$0
forever, if you finish
Apply

One question
is all we need.

Applications are reviewed personally. No auto-approval. We're looking for people who genuinely want to understand their money — audience size is secondary.

We'll review personally and respond within a few days.
No spam. No pressure. No bank info required — ever.

✓
Application received.

We'll review it personally and be in touch within a few days. Thanks for being honest — that's already the right start.